Growing awareness and supporting more Australians
Anne McDonnell is the Head of Group Marketing & Communications at HUB24 and also a Board Member of PFAN. She tells us more about why she’s an advocate of PFAN and why advisers should consider joining the network.
How long have you been working with PFAN and what made you want to join?
I joined PFAN as a Director just over 2 years ago. I had connected with other Board members Nicola and Paul via my role at HUB24 as Head of Group Marketing and Communications. HUB24 has been a long-term supporter of PFAN through our community and social initiative HUBempower, and supporting PFAN is very aligned to our purpose as a company to ‘empower better financial futures, together’.
Personally, I have experienced the benefits of having access to financial advice and I have worked in the financial services industry for a long time, so I really wanted to give something back. I felt that I could use my skills and access to resources to support PFAN and get financial advice to those who need it the most.
What does your role with PFAN entail?
Initially, I started as Company Secretary but also wore my marketing hat. Now I am fully focused on driving awareness of PFAN with advisers and the broader financial services community – alongside the incredibly talented and committed marketing team at HUB24 who go above and beyond to support the PFAN cause.
What is the best thing about working with PFAN?
It really is hearing the stories from both the advisers and the clients they have helped. Often these clients and their loved ones are coping with incredibly traumatic circumstances and having the peace of mind around their finances is literally life-changing for them.
What would you say to anyone else considering joining PFAN?
Do it. We definitely need more advisers to join our network and more support from the broader financial services industry to keep growing awareness so we can keep providing support to more Australians managing a critical illness.